Turndown Service with Dina Scherer

Turndown Service with Dina Scherer

It’s safe to say that Dina Scherer is a multi-generational woman of fashion and style. From a young age, Dina’s been a little more fashion-conscious than most, as her mother taught her the importance of capsule wardrobes and personalized aesthetics— way before it was a trend. In the years to follow, Dina took her specialized familial skill and began to share her talents with the rest of us. Rocking the Personal Shopper and Image Consultant game in NYC, Dina has developed a treasure trove of experience. She has earned several specialized certificates from FIT (Fashion Institute of Technology) and IRC (Image Resource Center of New York) and has had her hand in the fashion industry for years as a fashion forecaster, stylist, merchandiser, and consultant (among a long resume of other roles). In conclusion, Dina Scherer is the expert your closet has been waiting for. 

Enter into the equation Dina’s Modnitsa Styling, a business and service dedicated to helping clients look their best and feel their best via personalized color analyses, style development, closet editing, makeup analysis/shopping, wardrobe building, and more. Essentially, redefining an entire look from the ground up for a stress-free and confident future. Along the lines of personal style development, Dina also recently launched her “52 Days of Style Daily Styling Cards,” a card deck that features styling tips, wardrobe suggestions, and color coordination ideas— helping you step out of your routine and step into something new and stylish. 

Read on to learn more about how Dina turns down and unwinds, her color analysis guidelines, and her top tips for dressing for your body type. 

What are your favorite (hidden) oases? Favorite places to be - parks, cities, bars, any place you absolutely adore!

I love the beach, especially at sunset. Love taking a stroll around Central Park or Prospect Park on a warm Fall afternoon, rustling the leaves as I walk. My favorite cities are either bustling with culture, like Barcelona, Paris, Buenos Aires, NYC - or ones with a laid back attitude, like Sarasota, FL or Boothbay Harbor, Maine.

    What oasis is on your bucket list? Travel wishlist!! 

    Bora Bora is high on my list. Also, Greek Island hopping.

      What book are you currently unwinding with?

      My two favorite authors are Emily Giffin and Sophie Kinsella - and I’ve been recently catching up on their newest best-sellers; just finished “The Lies That Bind” - highly recommended, and starting “You Owe Me One”.

        What 4-5 songs make up the sound track of your life?

        “Wind of Change” (Scorpions); “Show Must Go On” (Queen), “Don’t Stop Me Now” (Queen), “Everything” (Buble), “Je Veux” (Zaz)

          Where is your favorite hidden space in your home?

          My bedroom. I always keep it clean, smelling nice, clutter-free (like not even art on the walls).

            What is your personal “turndown routine” that helps you transition from day to night?

            After I read to my son and he falls asleep, I always take a shower and follow my skincare face & body routines, and turn on Headspace “Sleep” Meditation on Netflix to help me relax and unwind.

              What is something you do just for you?

              I try to get my nails done every 2 weeks - recently I have been doing dip powder manicures. This helps me feel put-together - and gives me a few hours just to myself.

                What’s your favorite maxi dress or jumpsuit and why?

                I love Cara Cara maxi dresses; they’re bold, colorful and fun (and super chic).

                  I’ve been hearing a ton about color analysis and how important it is! What is it? How do you do it? What’s included in your package?

                  Color Analysis is the process of identifying your ideal color palette, based on the system of 4 Seasons (Autumn-Spring-Summer-Winter). Each season has its own characteristics - and each person exhibits those characteristics in their personal coloring that define them as one of the “seasons”. Knowing your season helps you choose clothing that suits you and makes you look your best! I offer two types of color analysis - in person, via draping, and virtual - via photos, where I analyze the color palette and provide my clients with a report. You can check it out HERE.

                    I’ve heard that dressing for your body type is super important and that not every trend is going to look good on all body types. Any tips for people to determine what types of clothes would look best on them? Any favorite brands that work on most body types? 

                    The best way to dress for your body type is to understand your vertical proportions (like where to define your waist, legs, etc.) - I go over this in detail during my Style Development Sessions. It’s important to remember that no matter your body type, dividing your body in ⅓  is more flattering than in ½ (or wearing pieces of clothing that are equal to each other in length). There is really no brand that fits all body types, but I would say the brands that do a great job at waist-defining garments are Veronica Beard, ALC and L’Agence.

                    Where can Covers find you online (instagram, website, etc): 

                    IG: www.instagram.com/modnitsa

                    Blog: www.modnitsastyling.com/blog

                    My Daily Styling Cards (like having a personal stylist in the palm of your hand): www.52daysofstyle.com


                    Our patented hanger is the ONLY hanger created specifically for long garments.