Turndown Service with Alexandra Bruskoff

Turndown Service with Alexandra Bruskoff

Co-founder of InTwo, Alexandra Bruskoff takes her NYC attitude and brings it to the Houston design scene. Alexandra spends her working hours curating a shopping experience through her hand-selected fashion goods, gorgeous art, and items that make a home feel, well, home-y. This exciting InTwo experience is backed by her fashion degree from FIT (Fashion Institute of Technology) and her discerning eye. Off the clock? Alexandra falls more in love with her husband and two daughters and the peaceful (and sometimes gloriously messy) lifestyle they live.

On a personal, self-care note, Alexandra is a born and raised Manhattan-er who, if we’re being honest, breaks the status-quo with her love of peaceful, outdoor activities like hiking, skiing, and exploring. And if you needed more reasons to fall head over heels for Alexandra, she also founded a baked goods company called Alexandra’s Cookie Dreams– YUM! To learn more about what she’s currently reading, what songs get her head bopping, and how showers are the ideal place for decompressing, read on. 


What are your favorite (hidden) oases? Favorite places to be - parks, cities, bars, any place you absolutely adore!


I love being in the mountains; hiking, skiing, exploring, especially on the rare times I can do it alone. It’s truly grounding. 


 What oasis is on your bucket list? Travel wishlist!! 

Japan! We had a trip planned with our daughters in March 2020 and then the pandemic started and we of course canceled. We hope to rebook soon. 

What book are you currently unwinding with? 

I have really been enjoying podcasts recently. Some of my favorites right now are; The Glossy Podcast, How I built This with Guy Raz, Boardroom: Out of Office and Smartless.


What 4-5 songs make up the sound track of your life?

Here are some of my favorite songs that always put me in a good mood. Like a Rolling stone, Glory Days, Tiny Dancer, One Love and lots of 90’s hip-hop. 


Where is your favorite hidden space in your home?

For our InTwo shopping events we converted a room in my house into a sort of girls hang out room/dressing room. It is such a fun, happy space and perfect for girl talk and connecting with friends. I love the energy there! 


What is your personal “turndown routine” that helps you transition from day to night?

I always take a shower before bed, even if I just showered before I went out to dinner. It helps me relax and gives my mind a chance to wind down. I also really enjoy watching a good show on television. Perfect way to decompress and be entertained. 


What is something you do just for you?

Exercise, whether it’s a walk outside with my dog, a yoga class or a higher intensity workout. I need a little time everyday to myself, after I always feel more focused. 


What’s your favorite maxi dress or jumpsuit and why? 

A couple of years ago we carried these fabulous sustainable organic washable silk dresses that came in several colors and have adjustable straps. They are really versatile, great for all seasons and can be dressed up or worn as an alternative pair of jeans. They come on every trip!


Tell us about InTwo - how did you launch it, what are you most excited about, what have you learned?

It’s been such an amazing journey. My business partner Natasha and I launched InTwo six years ago because we felt the need to bring a broader range of designers and styles to Houston. Houston is such a diverse city, with sophisticated, well-traveled women and we discovered that most women we knew were shopping while on vacation or visiting other cities. We wanted to create opportunities here in Houston and give smaller brands and new designers opportunities to connect with Houston clients. We have since expanded InTwo hosting nation-event events and through the pandemic we grew our online community through a virtual platform. We have learned that people love to be together and crave interaction. Our shows have become a place where people connect, laugh, catch up, have fun, and of course shop ;). 


Do you have any tips on someone looking to revamp their wardrobe or start exploring vintage? Any designers, clothing types, must haves, you’d recommend? 

I love to shop vintage. It is a great way to elevate your wardrobe with unique pieces. I think the key to wearing vintage clothes is the fit. Oftentimes vintage pieces can cost less so it’s important to invest in a great tailor to have the pieces fit beautifully. For wardrobe staples a great fitting blazer is a must-have. Also jeans that make you feel good, soft white t-shirts, a nude heel and a piece or two of vintage turquoise jewelry can change up any look. 


Where can Covers find you online (instagram, website, etc): 


InTwo is on Instagram @in2shophouston and our website is www.in2shop.net 


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